Nossair Chakroni, the nose behind Perfume By Cha, creates timeless and refined fragrances that reverberate in the memory for a long time. He comes from a family of perfume lovers who were pioneers in fragrances. He spent his childhood among his mother's perfume collection.

The nostalgic feeling created by the Arabian fragrances is what eventually led Nossair to the perfumery. Many of his perfumes carry this childhood memory by referring to his mother's fragrances.

Exclusivity, affordability and minimalism. That's What Perfume by Cha stands for. Because of the natural scents, the price tag and the bottle in its simplest form, Perfume by Cha wants to appeal to everyone.